[postlink]http://theviraloverview.blogspot.com/2010/04/dc-shoes-monster-energy-co-branding.html[/postlink]http://www.youtube.com/watch?v=HQ7R_buZPSoendofvid
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Virals: the power of word of mouth. The holy grail of communications. The Viral Overview is an initiative of Erik Vos, Gotanidea / Paris.
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