[postlink]http://theviraloverview.blogspot.com/2010/04/schweppes-long-viral.html[/postlink]http://www.youtube.com/watch?v=uy0HNWto0UYendofvid
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Virals: the power of word of mouth. The holy grail of communications. The Viral Overview is an initiative of Erik Vos, Gotanidea / Paris.
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1 comment:
I like this. The brand is discreet and there is a real story behind it.
"Commercial sponsoring art, art promoting commercial". And because I am watching it on my time, I am choosing to take the time; i.e. it is not thrown at me on TV peak advertising times, when I want to be watching something else. I am happy to be taken along with it. What does everyone else think?
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